Copywriter Blogger: Benefits of the Whiny Buyer
We’re all looking for the same thing. We’re looking for a buyer.
If you’re single, you may be looking for a mate (a buyer).
If you market a service, you’re looking for clients (buyers).
If you have a product, you’re looking for customers (buyers).
Even when a cute kid gives you a shy little wave and a “hi,” she’s looking for a buyer (someone to give a smile and a wave back).
It’s a simplistic way to look at the world, but a thread of truth runs through it.
As you read through this article, you’ve become a buyer consuming words and ideas as you go.
Well, if we’re all sellers and buyers, it makes sense that not every buyer is one that you want to see again.
What?!? Did you hear the screech of brakes from an old cartoon? That’s right. Every once in a while, you’ll run into a customer where one sale is enough.
Let’s call that client “the whiny buyer.”
I hate to admit it, but recently I was the whiny buyer. I invested in an expensive online course that promised to yield results in 12 weeks.
Four weeks in, the promised materials weren’t available. And, my coach took two weeks off.
How does a coach take two weeks off during a 12-week course?
To say I was angry would be an understatement. Trying to come up with the words that describe my frustration, I can feel my blood pressure rising.
At the company, my frustrations were heard.
Soon, I was declared a “bad fit” for the program and kicked out, all in one email.
In addition, my funds were returned to me, and I was offered a different program from the company.
I was hurt.
I was angry.
I was disheartened to say the least.
A precious month of a four-month timeline had been wasted. I’d done my part, but I was the “bad fit?”
It’s time to learn from the whiny customer. If the customer is unhappy, you should try to find out why. You may not be able to fix everything. But if you take the time to learn, maybe it won’t happen again.
If you are the seller, be sure you can deliver the following items to your buyers:
If you make a promise, keep it. This applies to products, resources, customer support, and services. Don’t say you’ll do something and then not deliver.
Respect other people’s time. Meet deadlines. Be on time to meetings. If you promise results within twelve weeks. Your customers will expect results within twelve weeks.
If a product or service isn’t ready, don’t pretend like it is. You can pre-sell, but it’s got to be ready on time.
If you offer your best, deliver your best. Repeat customers are your goal.
You can’t go wrong with the Golden Rule.
Whiny buyers are no one’s dream. But don’t hesitate to learn from them.
As a seller, you cannot be all things to all people, But you can do what you promise. If you do, you won’t have many whiny customers. You’ll have customers you love to serve every day.
That’s what I strive for. If you need a copywriter who keeps her promises, respects your time, and consistently delivers her best, contact Dove Copywriting today. Let me tell your story.