Dovecopywriting.com
Did You Make Any Updates?
What’s Good for the Goose… Last week, you were encouraged to be a tweaker. Did you rise to the challenge? Hypocrisy doesn’t sell, so I...
Freelance Copywriter
& Content Marketer
I write stories to remember and copy that sells.
Synthia@dovecopywriting.com
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Dovecopywriting.com
- Sep 18
- 3 min
Be a Tweaker or Hire One (Me? Sure!)
Please don’t twist or pull something sharply. And don’t smoke meth. But you should regularly “improve (a mechanism or system) by making...
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Dovecopywriting.com
- Sep 11
- 4 min
Don’t Let Folks Fall Out of the Funnel; It Hurts!
You know the basics of the sales funnel. Some funnels are more specific, some less. Develop awareness. Educate and create desire. Call to...
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Dovecopywriting.com
- Sep 4
- 2 min
Video Content: The Algorithm Likes It
Your name is gonna be in LIGHTS! You’re gonna be a Movie Star! If you’re wondering what I’m talking about and you have a business, you...
1 view0 comments
Dovecopywriting.com
- Aug 27
- 3 min
DELIVER on Your Promises
If you like to fish, you know whatever is at the end of your line is there to catch the fish’s attention. It might look like a bug...
2 views0 comments
Dovecopywriting.com
- Aug 21
- 2 min
Increase Your Perceived Value to Increase Sales
Every single day of our lives, economics affects you and me. This isn’t going to be some complex Harvard Business School MBA deep dive or...
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Dovecopywriting.com
- Aug 14
- 2 min
Are you using the Right Words?
She was in the middle of the aisle at the craft store. Not sorta to one side or the other, but in the middle. She wasn’t looking. The...
8 views2 comments
Dovecopywriting.com
- Aug 6
- 3 min
The Marketing of George Lesley's Asia
Powerful beings walk amongst us. Some are here for but a moment. Others have been here centuries. Would you want to have lived when Jesus...
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Dovecopywriting.com
- Aug 1
- 3 min
How Many Emails Did You Open Today?
Did you delete more emails today than you opened? I think I did. The two things that are most likely to get your emails opened have not...
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Dovecopywriting.com
- Jul 24
- 3 min
Freelance Copywriters Don't Really Work Alone
A freelancer can tell you she sits on the beach writing emails all day living a dream life. She may. That’s not me. I’m not fond of...
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Dovecopywriting.com
- Jul 17
- 3 min
Marketing: No Customers = No Business
On a good day, customers walk into your shop or click onto your website. That step inside or click doesn’t guarantee a sale, but it’s a...
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Dovecopywriting.com
- Jul 10
- 3 min
Vampires Unleash the Oprah in Me
What exactly does that mean? As a copywriter, I get the privilege of asking people questions on a regular basis. Case studies, new...
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Dovecopywriting.com
- Jul 3
- 4 min
Would You Take Your Copy on a Date?
Eyeball Glue: 7 Tips to Get Prospects to Read Your Copy Sex up your copy. Make it look good. Make it easy to approach. Say the things...
4 views0 comments
Dovecopywriting.com
- Jun 26
- 3 min
What is Your Value Proposition?
Would you rather have Mountain Dew or Citrus Drop? Why? Have you even tried Citrus Drop? A few years ago when I was teaching at an...
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Dovecopywriting.com
- Jun 18
- 2 min
When You Think "Toilet"...Do You Think "Clean" or "Dirty" (It's an SEO Question)
Who knew writing about a toilet could be so stressful? In a quick post on social media, subscribers were asked, “What word comes to mind...
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Dovecopywriting.com
- Jun 11
- 3 min
What's Your Favorite Brand and Why?
Go ahead. Think about it for a minute. Whose jeans are you wearing? What soda do you drink? What car do you drive? Then comes the second...
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Dovecopywriting.com
- Jun 4
- 3 min
Dangle the Chicken Leg Right in Front of Them
Who wants the chicken leg? Sorry, there is no chicken leg, but I caught your attention which is the first part of writing successful...
1 view0 comments
Dovecopywriting.com
- May 28
- 3 min
How Long Should Your Copy Be?
Copywriters are making comments about this and throwing numbers out from 50 words to 2,500. It’s like teaching middle school again.”Ms....
4 views0 comments
Dovecopywriting.com
- May 28
- 3 min
Offer Solutions in Your Content
Today is my dad’s 83rd birthday. I just got off the phone with him. We talked about the weather. Asparagus, he’s got some growing by the...
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Dovecopywriting.com
- May 14
- 4 min
Copywriter Blogger: Selling Takes Tangible and Intangible Benefits
When writing content and copy for clients, writers focus on features and benefits. It makes sense. Ideally the client’s product has a...
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