You need a third eye or if it’s less disconcerting, a second set of eyes. Why? Because you know your business inside-out. When you read...

Avoid the Algorithm – Use Email Social media’s great. I post a lot, and I know at least one woman regularly sees my posts. She’s a Karen...

What’s Good for the Goose… Last week, you were encouraged to be a tweaker. Did you rise to the challenge? Hypocrisy doesn’t sell, so I...

Please don’t twist or pull something sharply. And don’t smoke meth. But you should regularly “improve (a mechanism or system) by making...

You know the basics of the sales funnel. Some funnels are more specific, some less. Develop awareness. Educate and create desire. Call to...

Your name is gonna be in LIGHTS! You’re gonna be a Movie Star! If you’re wondering what I’m talking about and you have a business, you...

If you like to fish, you know whatever is at the end of your line is there to catch the fish’s attention. It might look like a bug...

Every single day of our lives, economics affects you and me. This isn’t going to be some complex Harvard Business School MBA deep dive or...

She was in the middle of the aisle at the craft store. Not sorta to one side or the other, but in the middle. She wasn’t looking. The...

Powerful beings walk amongst us. Some are here for but a moment. Others have been here centuries. Would you want to have lived when Jesus...

Did you delete more emails today than you opened? I think I did. The two things that are most likely to get your emails opened have not...

A freelancer can tell you she sits on the beach writing emails all day living a dream life. She may. That’s not me. I’m not fond of...

On a good day, customers walk into your shop or click onto your website. That step inside or click doesn’t guarantee a sale, but it’s a...

What exactly does that mean? As a copywriter, I get the privilege of asking people questions on a regular basis. Case studies, new...

Eyeball Glue: 7 Tips to Get Prospects to Read Your Copy Sex up your copy. Make it look good. Make it easy to approach. Say the things...

Would you rather have Mountain Dew or Citrus Drop? Why? Have you even tried Citrus Drop? A few years ago when I was teaching at an...

Who knew writing about a toilet could be so stressful? In a quick post on social media, subscribers were asked, “What word comes to mind...

Go ahead. Think about it for a minute. Whose jeans are you wearing? What soda do you drink? What car do you drive? Then comes the second...

Who wants the chicken leg? Sorry, there is no chicken leg, but I caught your attention which is the first part of writing successful...

Copywriters are making comments about this and throwing numbers out from 50 words to 2,500. It’s like teaching middle school again.”Ms....