When writing content and copy for clients, writers focus on features and benefits. It makes sense. Ideally the client’s product has a...

How often do you go out and just buy something? Just blow a couple hundred bucks. It’s becoming less and less. Money woes are part of the...

What does useful mean to you, or more importantly, to your customers? Does it mean they can immediately do whatever they looked up on...

We’re all looking for the same thing. We’re looking for a buyer. If you’re single, you may be looking for a mate (a buyer). If you market...

You’ve got to get the buyer’s attention. Great copy can pull them in, but it won’t be enough Add a splash of color to your webpages. By...

Time is money. You have to get your brand out there. You probably won’t become one of the big three overnight, but there’s room in the...

You just ordered a new product online. You’re excited. And you’re a little bit apprehensive. The company is unknown to you. Will the...

The barrage is constant. It’s like the chocolate factory. They’re coming faster than Lucy can stuff them into her mouth. Everyone...

I’m fortunate. I get to learn new things every day. Do you? You should. If you’re an American, you should take advantage of the...

In this new year, there are a couple of things that have not changed. And since marketing directly affects your bottom line, here’s a...

Each time the door shushes open, it’s another customer. It’s good for business, but it’s stressful for me. Any one of them could present...

I write every day, and I read too. I'm currently putting together an ebook for a client based on a series of interviews she conducted...

Life is subjective. My job is subjective, but it’s a new subjective. I’ve stepped into full-time copywriting and content marketing. I’ve...

For the last four weeks or so, I’ve been working with an entrepreneur with a goal to increase sales and move into new markets for her...

I’m still a full time teacher, so it seems that education is the obvious answer. But, that is only a small part of who I am. In a live...

Reading, you’re doing it right now. Why? Are you hoping to learn something? If you have a non-reader or a reluctant reader, the following...

Twenty-five years separate us. Yet, we're both having the same problem. We can't get a mortgage.

Today, I was teaching my high school reading class, and I was disappointed. My students were lethargic at best, and I was trying to drag...

Case Study / Ace Cookie Tutoring Capstone Project Required to Graduate Many schools, especially universities, have adopted a program...

Is this the education of the future? Picture little Margie sitting at her desk doing schoolwork. It’s May 17, 2155. What do you see? Can...