You need a third eye or if it’s less disconcerting, a second set of eyes.
Why?
Because you know your business inside-out. When you read the copy and content you put out, it’s perfect…for you.
I’m good at what I do, but I know mine’s not perfect. I tweak it regularly.
Something isn’t as clear as it could be. I’ve used terminology a prospect might not
understand.
I update my social media accounts, too. If that’s how a client finds me, I want the information to be good.
The pandemic wreaked havoc with the world. While lives seem to be stabilizing, many things are not the same.
A common example is business hours. If you have a storefront, are your hours the same as they were before? Website after website I’ve audited still has pre-pandemic hours posted. This is a minor tweak, but it makes a big difference to your customers.
Locked doors with little signs taped to the window are not the way to run a business. How do you feel when it happens to you? Do you ever go back?
Many businesses don’t answer phone calls. They communicate via the internet, so if your website information is out-of-date, you’re hurting your business.
With my third eye, it’s one of the things I check.
Use your website to your advantage. If people know you care about and update your website, they’ll visit it more often. These online visits give you the opportunity to build a relationship with new and old clients.
Promoting on your own website is an organic way to increase your business.
Along these lines, be sure to answer questions and respond to comments promptly on social media or on your website. This is customer service. If it’s not something you’re prepared to manage, hire someone to help you, and choose the best platforms that serve you and your clients. You don’t have to be on all of them.
Updating your website means that the home page doesn’t say “Happy Spring” in November. At the minimum you should review your site quarterly if not more often. In 2022, your website is the face of your business. It matters.
If you’re a local business, I’ll make sure you have your correct address clearly posted. I recently caught wind of a new cookie shop. I’m prone to hearing the call of the wild cookie. I checked my phone ready to go, and there was no address nor phone number listed. It was a sad, sad day.
There were great pictures, a fun logo, and even prices. But no way for me to find them. My third eye would have caught that.
You’ve got to have a website. It can have all sorts of bells and whistles, but before you add them, make sure it communicates the information a customer needs to find you. I think about those sad, lonely, abandoned cookies. If only I could have found them, I’d have given them a good home.
If you want me to take a look at your website, let me know. My third eye may see things you never thought of. My goal is always your success.