Dovecopywriting.comMay 28, 20223 minOffer Solutions in Your ContentToday is my dad’s 83rd birthday. I just got off the phone with him. We talked about the weather. Asparagus, he’s got some growing by the...
Dovecopywriting.comMay 14, 20224 minCopywriter Blogger: Selling Takes Tangible and Intangible BenefitsWhen writing content and copy for clients, writers focus on features and benefits. It makes sense. Ideally the client’s product has a...
Dovecopywriting.comMay 8, 20224 minCopywriter Blogger: What Do Your Prospects See?How often do you go out and just buy something? Just blow a couple hundred bucks. It’s becoming less and less. Money woes are part of the...
Dovecopywriting.comApr 30, 20223 minCopywriter Blogger: Post Something UsefulWhat does useful mean to you, or more importantly, to your customers? Does it mean they can immediately do whatever they looked up on...